What should we do to improve Japan’s design competitiveness (narrow and broad sense)?
1.1 – Introduction
In order to increase Japan’s design competitiveness (narrow sense / broad sense), I think that the added value will increase if the people involved in design expand the current range of support. In other words, it is indispensable to design in a narrow and broad sense without sticking to a specific area. Because the design required by society depends on changes in the life cycle. Therefore, I will describe cross-disciplinary design that makes the most of our strengths without sticking to stereotypes.
1.2 – Cross-disciplinary design
First, the definition of design in a narrow sense and a broad sense extends the former narrow sense to visual design. This refers to the area of graphic design, that is, the creation of images. And the latter broad sense is up to experience design.
This refers to the area up to UX [1]. In this way, the design areas in the narrow sense and the broad sense will be separated. And from now on, it is necessary to design without being bound by this narrow and broad sense.
This is because modern design is often not limited to visual design and experiential design. Examples are iPhone interactive and AI data mining. Even from this modern-specific case, even if the design is specialized only in the conventional area, the supply destination cannot be found. In other words, it can be said that society has changed and supply and demand have changed. For this reason, it is necessary to expand the area of design in a narrow sense and a broad sense. In terms of expanding the area in a narrow sense, design should be based on the knowledge from visual design to UX area. In a broad sense, it would be good to cover everything from experience design to CX [2] design area.
However, we would like to secure the core part, that is, the strength, even in the process of expanding the area. For example, in the case of visual design, it is an expressive power with originality, and in the case of product design, it is a beauty of modeling with excellent functionality. In other words, it is an image of polishing the core and expanding its functions. Otherwise, the direction will be lacking and each design will misunderstand the essence that it wants to achieve. Therefore, it is important to design across areas that is optimal for you and your users.
1.3 – Naturally to change
It can be said that the added value of a design that does not consider the timeliness is low. This is because there are no users who provide unsolicited things and things. In other words, it is useless. Therefore, it is necessary to understand the design area according to the times and expand the corresponding area. Moreover, it can be said that it is difficult to maintain a competitive advantage if the area is simply expanded but it does not have its own uniqueness. In other words, added value would be social and uniqueness.
Reference
[1] https://www.hcdnet.org/hcd/book/
[2] https://webtan.impress.co.jp/e/2015/02/20/19167
